As a food writer and cooking teacher, I have to buy groceries 3 or 4 times a week. As a New Yorker, I often have to schlep those groceries home 3 or 4 times a week on the subway. Even with sturdy tote bags, hauling fresh produce, sauces, bottles of wine and olive oil, and anything else is an extreme pain, especially during rush hour.
Then about 2 years ago, I finally took the plunge and signed up for FreshDirect, after hearing good things from friends who use it religiously. I've been using it every week since. And one of the major reasons, other than saving me backaches, is that it seems designed to suit the schedules and tastes of busy city dwellers.
First, let's talk about schedules. I love the fact that I can get grocery delivery any time from 6:30am to 11:30pm. Grocery stores aren't open so early and so late. Even if I don't normally get up that early or want to accept deliveries that late, it's nice to know that those times are available, in case of emergency. (As someone who also caters small parties from time to time, there really are instances when you really do need ingredients delivered at odd hours!) I also live on the third floor of a walk-up building, and it's pretty wonderful to have those big boxes delivered right to my door.Read More